I created a brand called b. NATURAL that supports natural medicine and promotes it's use through clear explanations and instructions as well as trustworthy clean packaging. The look that I sought for my brand “b.NATURAL” was a modern and minimalist look that picked up on traditional forms such as a conventional essential oil bottle or a milk carton. I wanted to reach a good balance between hiding the product and revealing it, so that the consumer could see the natural products that they were going to be using, in staying true to the integrity of the natural methods of improving one’s health. Every product features the health benefits right on the bottle, so you know what to use depending on what you’re looking for. I spoke to my aunts and my mom and did online research to come to find the top health benefits of each product.
Ayurvedic medicine and homeopathic medicine has existed in India for over a thousand years. Traditionally, it is orally passed down and holds expansive knowledge on how to use the natural plants and sources around us for health benefits and nourishment.